Mambile, C.Ishengoma, F.2024-08-312024-08-312024Mambile, C., & Ishengoma, F. (2024). Exploring the non-linear trajectories of technology adoption in the digital age. Technological Sustainability.DOI: https://doi.org/10.1108/TECHS-11-2023-0050https://repository.udom.ac.tz/handle/20.500.12661/4924Abstract. Full-text available at https://doi.org/10.1108/TECHS-11-2023-0050Purpose – The objective of this research is to examine the accelerated adoption mechanisms of emerging technologies in information systems. Its goal is to comprehend the drivers behind the prompt assimilation oftechnology trends such as TikTok, ChatGPT, mobile payment schemes, cryptocurrency and VR. Design/methodology/approach – The study follows the systematic literature review methodology (using the PRISMA protocol to guide the selection of scholarly materials from Google Scholar, Scopus and Springer). Specifically, the research draws on identified literature on the adoption trajectories of technologies (ChatGPT, TikTok, cryptocurrency, mobile payment systems, and virtual reality) to systematically assess pertinent insights, and draws on theoretical lenses of Disruptive Innovation Theory to reach interpretations. Findings –The study indicates that the prompt assimilation of technology is shaped by several variables such as user-centered design, network effects, content powered through algorithms, viral trends, ease-of-use and accessibility features, engagement levels and retention rates. Research limitations/implications – The selection of specific platforms may limit the generalizability of findings. Social implications – The emergence of new technologies is causing a shift in societal behaviors and norms, which has significant social implications. While platforms such as TikTok offer opportunities for communitybuilding, there are concerns regarding digital divide and privacy issues that need to be addressed. So understanding the impact of these changes becomes vital for achieving fairness in access and making technology’s potential transformation practicalized effectively. Originality/value – This research enhances the current body of literature by presenting a thorough examination of the non-linear patterns involved in adopting advanced technologies. By combining knowledge from numerous fields, this study delivers an integrated comprehension regarding what factors prompt swift adoption.enTechnology adoptionNon-linear trajectoriesDigital age dynamicsViralityInnovation diffusionRapid assimilationArticle10.1108/techs-11-2023-0050