Conference Proceedings

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Browsing Conference Proceedings by Author "Moshi, Goodiel C"

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    Consumer awareness and protection in telecommunication markets: case of Tanzania; determinant of consumers’ knowledge on their rights
    (Calgary: International Telecommunications Society (ITS), 2015) Mwakatumbula, Hilda J; Moshi, Goodiel C
    Consumer rights are rights entitled by law to anyone who buy service or good. Liberalized telecommunication market is characterized with competition which led to new advanced and sophisticated services, dropping of price dramatically and increase penetration as afore mentioned on one side are positive effect on the other hand it becomes more complex for consumers especially in developing countries to make rational choices. In such environment higher consumer knowledge is crucial for them to have confidence and high bargain power hence participate actively in the market. National regulatory authority for communication of it has been established in many countries, one of its core responsibilities being protecting consumer. Further, consumer rights were published with regulatory authorities as part of empowering consumers. Are consumers knowledgeable about their rights remaining a question to ponder. This study has attempted to answer afore stated question; In so doing the sample of 200 consumers from two regions in Tanzania were interviewed to measure their level of knowledge and later categorized in five level with respect to their knowledge. Alongside respondents were tested for any evidence of violation they have experienced. The sample interviewed was representative of mobile phone users in Tanzania. Data were analyzed using Ordered Logit (Ologit) Regression Model run in STATA SE 12, to determine factors which contribute to consumer’s level of knowledge.