UDOM IR :: Browsing by Author "Ismail, Ismail Juma"

Browsing by Author "Ismail, Ismail Juma"

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Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?
(Emerald, 2023) Changalima, Ismail Abdi; Israel, Baraka; Amani, David; Panga, Faustine Peter; Mwaiseje, Shadrack Samwel; Mchopa, Alban Dismas; Kazungu, Isaac; Ismail, Ismail Juma
Purpose – This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania. Also, the study establishes the interaction effect of internet marketing capabilities on the relationship between procedural capabilities and sales performance. Design/methodology/approach – The authors conducted confirmatory factor analysis and PROCESS macro for simple interaction analysis to analyse cross-sectional data that were obtained through questionnaire from surveyed SMEs’ managers. The included SMEs are those that are involved in supplying goods, services and works to public entities in Dodoma, Tanzania. Findings – The findings reveal that procedural capabilities for participation in public procurement enhance SMEs to improve sales performance. Also, there is a significant and positive relationship between internet marketing capabilities and sales performance. Lastly, internet marketing capabilities strengthen the relationship between procedural capabilities and sales performance. Social implications – This study is a wake-up call to SMEs to better comprehend public procurement procedures and e-business practices to use the available public procurement opportunities. It is argued that SMEs should invest in technology to market their businesses through social media and online platforms. According to the study, SMEs may benefit from improving their sales performance by fully utilizing their internet marketing capabilities and participating in public procurement opportunities. Originality/value – This study adds to the two main streams of literature that emphasise harnessing public procurement opportunities for SMEs (through public procurement participation) and leveraging internet marketing capabilities for SMEs to improve their sales performance.
Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model
(Elsevier BV, 2024) Amani, David; Ismail, Ismail Juma; Makona, Athuman; Changalima, Ismail Abdi; Kazungu, Isaac
Entrepreneurship education provided by higher education institutions is essential in equipping students with the required abilities to initiate and develop successful businesses. However, existing literature on its contribution has yielded inconclusive results. This study explores the mediating role of entrepreneurial self-efficacy in enhancing the entrepreneurial intentions of business students, while adopting a moderated mediation analysis with entrepreneurship education as the predicting variable and the entrepreneurial environment as the moderating variable. Data was collected from 271 business undergraduates in Tanzania, and analyzed using PLS-SEM. The results revealed that entrepreneurial self-efficacy is a significant mediator in the influence of entrepreneurship education on entrepreneurial intentions. Furthermore, the study identified the moderation role of the entrepreneurial environment in the indirect effect of entrepreneurship education on enhancing entrepreneurial intentions with entrepreneurial self-efficacy as a mediator. Therefore, the study recommends that higher education institutions empower students with entrepreneurial self-efficacy to promote entrepreneurial intentions, while also creating environments conducive to entrepreneurship that support these intentions. Finally, the study discussed limitations and suggested future research directions.
Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model
(Elsevier BV, 2024) Amani, David; Ismail, Ismail Juma; Makona, Athuman; Changalima, Ismail Abdi; Kazungu, Isaac
Entrepreneurship education provided by higher education institutions is essential in equipping students with the required abilities to initiate and develop successful businesses. However, existing literature on its contribution has yielded inconclusive results. This study explores the mediating role of entrepreneurial self-efficacy in enhancing the entrepreneurial intentions of business students, while adopting a moderated mediation analysis with entrepreneurship education as the predicting variable and the entrepreneurial environment as the moderating variable. Data was collected from 271 business undergraduates in Tanzania, and analyzed using PLS-SEM. The results revealed that entrepreneurial self-efficacy is a significant mediator in the influence of entrepreneurship education on entrepreneurial intentions. Furthermore, the study identified the moderation role of the entrepreneurial environment in the indirect effect of entrepreneurship education on enhancing entrepreneurial intentions with entrepreneurial self-efficacy as a mediator. Therefore, the study recommends that higher education institutions empower students with entrepreneurial self-efficacy to promote entrepreneurial intentions, while also creating environments conducive to entrepreneurship that support these intentions. Finally, the study discussed limitations and suggested future research directions.
I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions
(Emerald, 2023) Ismail, Ismail Juma; Amani, David; Changalima, Ismail Abdi; Kazungu, Isaac
Purpose The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-of-mouth (WOM) dimensions can be used in agricultural marketing to explain market participation among smallholder farmers. Therefore, this study investigates the perceived usefulness of WOM in explaining smallholder farmers’ market participation. Design/methodology/approach The cross-sectional design was carried out to survey a sample of 467 smallholder farmers. This study used partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 to test hypotheses. Findings The results revealed that WOM dimensions such as expertise differential, strong tie and trustworthiness among smallholder farmers significantly influence the WOM message delivery. Likewise, the findings suggest that WOM message delivery significantly influences market participation among smallholder farmers. Finally, it was revealed that WOM message delivery significantly mediates the relationship between WOM dimensions and market participation. Practical implications This study provides useful insights to smallholder farmers on how to use WOM dimensions to enhance more market participation in formal markets, especially through proper WOM message delivery. Originality/value The current study solves the problem of information asymmetry among smallholder farmers through WOM. It is perhaps the first study to establish the link between WOM dimensions and market participation among smallholder farmers in the context of developing countries.
I trust friends before I trust companies: the mediation of WOM and brand love on psychological contract fulfilment and repurchase intention
(Emerald Publishing Limited, 2022) Ismail, Ismail Juma
Purpose – Consumer psychology research has established the importance of customer satisfaction as a determinant of customer repurchasing intention. Nonetheless, even satisfied customers switch brands. Also, even dissatisfied customers have repurchasing intentions. This means that customer repurchasing behaviour is extremely difficult to predict, necessitating additional research to identify additional factors that can help organizations better understand the methods to predict customer repurchasing intention. To fill this knowledge gap, this study examined the mediating effects of brand love (BL) and positive word of mouth (PWOM) on psychological contract fulfilment (PCF) and customer repurchasing intentions. Design/methodology/approach – This is a cross-sectional study. The study used structural equation modelling (SEM) to analyse relationships from a sample size of 400 beauty salon customers. Also, a process macro mediation test was used to analyse the mediating effects of BL and PWOM on the relationship between PCF and customer repurchase intentions. Findings – The findings indicate that transactional and relational psychological contracts have a positive and significant relationship with BL and PWOM. As well, BL and PWOM positively and significantly influence customer repurchase intentions. Finally, the findings indicate that BL and PWOM mediate the relationship between psychological contract fulfilment and customer repurchases intentions. Research limitations/implications – This survey sampled beauty salons solely. Given that each type of organization may have a unique way of fulfilling psychological contracts, future studies may include more categories such as restaurants and craftsmanship to broaden the sample. Additionally, this study utilized female beauty salons. Therefore, future research could include salons that cater to women and men to boost the sample’s generalizability. Finally, this study concluded that BL and positive recommendations are the most effective variables for resolving consumer satisfaction challenges. However, additional factors can probably amplify this fact by focusing on additional elements to broaden the arguments. Originality/value – Past studies have extensively covered customer repurchasing intention in relation to customer satisfaction. However, it was noted that even some satisfied customers could switch to other brands, and those who were dissatisfied could repurchase the brand. Given that little is known about how other factors than customer satisfaction can affect repurchasing intentions, this study examines the mediating effects of BL and PWOM on PCF and customer repurchase intentions.
Innovation attributes composite and adoption of Activity-Based Costing (ABC) in Tanzanian manufacturing and service sectors: The mediating role of behavioral preferences
(World Scientific Pub Co Pte Ltd, 2023) Molela, Godfrey Frank; Kasoga, Pendo Shukrani; Ismail, Ismail Juma
This study was conducted to explore barriers to ABC adoption in the Tanzanian manufacturing and service sectors, notwithstanding its superiority over the traditional costing system. It went further to suggest solutions to such barriers by evaluating the mediating role of behavioral preferences on the causal relationship between the innovation attributes composite and ABC adoption. Based on the cross-sectional survey design, primary data were collected from a sample of 188 companies located in the Dar es Salaam, Arusha and Dodoma regions. Partial least squares structural equation modeling (PLS-SEM) revealed that none of the behavioral preferences positively mediated the causal relationship between the innovation attributes composite and ABC adoption at level 1. At level 2, the findings show that, it was the mediating effect by the perceived usefulness ([Formula: see text], [Formula: see text]) only that was statistically significant. With the exception of the perceived ease of use, the mediating effects by perceived usefulness ([Formula: see text], [Formula: see text]) and normative beliefs ([Formula: see text], [Formula: see text]) were further confirmed to be statistically significant at level 3 of adoption. Moreover, the mediating effects by the perceived ease of use ([Formula: see text], [Formula: see text]) and normative beliefs ([Formula: see text], [Formula: see text]) were found to be statistically significant at level 4 of adoption. At the highest level 5 of ABC adoption, it was the normative belief ([Formula: see text], [Formula: see text]) only that positively mediated the causal relationship between the innovation attributes composite and ABC adoption.
My intentions, my choice! How does lecturers’ competency influence entrepreneurial intention among undergraduate university students in Tanzania?
(Taylor and Francis Group, 2022) Ismail, Ismail Juma
The study is among a few attempts to understand how higher education institutions (HEIs) fulfil the expectations of students. It therefore contributes through analysing the mediating role of psychological contract fulfilment on the relationship between the lecturer’s competency and entrepreneurial intention (EI) among under-graduate students. The study involved a cross-sectional design in which the structured questionnaire was used to collect data from 321 third-year students. During the process, the stratified and systematic sampling techniques were adopted by allocating students in strata per their respective degree programs, and after that, they were selected systematically from each degree program. Structural Equation Modeling (SEM) was used to analyse all relationships that were tested to be positive and significant. Hence, the study confirms the important competencies among lecturers as key predictors of psychological contract fulfilment in the Tanzanian context. Furthermore, it confirms the importance of psychological contract fulfilment on entrepreneurial intention (EI). Finally, it confirms the mediating effects of psycholo-gical contract fulfilment on the relationship between a lecturer’s competency and EI. The findings of this study imply that HEIs should emphasise identifying and developing competencies among lecturers by conducting short- and long-term training to fulfil the promise given to university students during promotion campaigns. Also, univer-sities are recommended to improve their means of fulfilling students’ expectations to build beneficial relationships between HEIs and students. Therefore, HEIs must strive to understand specific students’ expectations to use them as the basis for building successful relationships.
Supplier monitoring and procurement performance in the public sector in Tanzania: the moderating role of contract management difficulty
(Emerald Publishing Limited, 2022) Changalima, Ismail Abdi; Mchopa, Alban Dismas; Ismail, Ismail Juma
Purpose – This study aims to examine the effect of supplier monitoring on procurement performance in the Tanzanian public sector, as well as how contract management difficulty moderates the effect of supplier monitoring on procurement performance. Design/methodology/approach – In this paper cross-sectional data were collected from 179 Tanzanian public procuring organizations using a structured survey questionnaire. Confirmatory factor analysis (CFA) and the PROCESS macro were used to analyse the collected data. Findings – Supplier monitoring has a positive and significant relationship with procurement performance in terms of cost reduction, lead times and buyer satisfaction. Furthermore, contract management difficulty has a negative moderating effect on the relationships between supplier monitoring and procurement performance dimensions. Research limitations/implications – Because public procurement is governed by laws and procedures, generalization of results should be done with caution. This is because the study is currently limited to Tanzanian public procurement. Apart from contract management difficulty, future research can look at other factors that may be needed to moderate the link between supplier monitoring and procurement performance. Practical implications – Procurement practitioners must monitor major suppliers’ timeliness, product quality and order accuracy in order to improve procurement performance. Furthermore, proper contract management is required, which necessitates effectively reinforcing procurement contract managers’ responsibilities and providing contract management training for practitioners in order to control anomalies when suppliers and contracts are involved.
When love leads the way! Conceptualizing triangular theory of love and expectations confirmation theory in Islamic banking
(Emerald Publishing Limited, 2022) Ismail, Ismail Juma
Purpose This study aims to analyze the mediating effect of brand love (BRL) on the relationship between service quality and brand addiction (BRA) among Islamic banks. Past studies have noted that customer satisfaction as the primary means of studying customer behaviour needs to be reconsidered because even satisfied customer switch brands, and the dissatisfied customer have repurchasing intentions. Therefore, considering BRL and BRA can be a new way of studying customer behaviour in Islamic banking. Design/methodology/approach This study used a structured questionnaire administered to 380 customers of Islamic banks. The study used structural equation modelling and Process Macro test in the analysis. Findings The empirical findings of this study suggest that service quality is positively and significantly related to BRL and that BRL positively and significantly relates to BRA. Furthermore, the findings indicate that BRL mediates the relationship between service quality and BRA. Research limitations/implications The findings of this study have revealed that the triangular theory of love and expectation-confirmation theory can be combined to explain the relationship between service quality and loving relationships among customers of Islamic banks. Practical implications The study provides ways in which service providers can use service qualities to manage BRL and addiction. Based on the positive and significant relationships, managers of Islamic banks can build service qualities that are vital for creating BRL and BRA. Originality/value The link between service quality, BRL and BRA is not adequately established, especially in Islamic banking. This is important to be established because studying consumer psychology is currently considered a vital strategy for customer repurchasing and switching barriers in the modern banking business. Furthermore, integrating two theories, the triangular theory of love and expectation-confirmation theory, provide a new way of combining two theoretical aspects from different disciplines.
Why did I join networks? The moderating effect of risk-taking propensity on network linkage and the performance of women-owned businesses
(Emerald Publishing Limited, 2022) Ismail, Ismail Juma
Purpose – This study aims to contribute to the body of knowledge through focusing on the moderating effect of risk-taking propensity in the relationship between network linkage and business performance. Design/methodology/approach – Exploratory factor analysis was conducted so as to verify the items. Furthermore, the direct and moderation tests were conducted through the PROCESS macro. Findings – The findings revealed the propensity for risk-taking is a significant moderator of the relationship between network linkage and business performance. Practical implications – Women entrepreneurs are urged to increase their level of involvement in the networks so as to obtain external resources. Also, women entrepreneurs are encouraged to improve their risk-taking behaviour through training. Originality/value – Little is known about the moderating role of risk-taking proclivity in the relationship between network linkage and business performance, particularly for women-owned businesses.

Browsing by Author "Ismail, Ismail Juma"

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