Performance of various marketing channels for sweet potato value added products

Simple item page
dc.contributor.authorMmasa, J.
dc.contributor.authorMsuya, E. E.
dc.contributor.authorMlambiti, M.
dc.date.accessioned2023-03-31T06:19:59Z
dc.date.available2023-03-31T06:19:59Z
dc.date.issued2013
dc.descriptionFull Text Article. Also available at: https://www.researchgate.net/profile/Melchior_Mlambiti/publication/260423509_Performance_of_various_marketing_channels_for_sweet_potato_value_added_products_Joel_J_Mmasa1_Elibariki_E_Msuya2_and_Melchior_Mlambiti3/links/5c18ead54585157ac1cb2f11/Performance-of-various-marketing-channels-for-sweet-potato-value-added-products-Joel-J-Mmasa1-Elibariki-E-Msuya2-and-Melchior-Mlambiti3.pdfen_US
dc.description.abstractThe objective of this study was to assess the performance of various marketing channels for sweet potato value added products. The study used cross sectional design. It used individual interviews, focused group discussions;review of relevant practical documents and discussions with key informants. Data collected were summarized using Statistical Package of Social Science (SPSS) and Excel. Moreover the study adopted Structure-Conduct-Performance (S-C-P) model to analyze the performance of sweet potato value added products marketing system. Furthermore, the study employed gross margin analysis to measure profitability of various market channels. Regarding sweet potato prices, it was found to vary from one node to another. The analysis revealed that there is no market transparency in the sweet potatoes value added products marketing system due to poor coordination on prices information, grades and quality and standard weights of the product in question. Furthermore,bulkiness and perishability affected post-harvest system of the products which acts as barriers. Other serious challenges facing the sub sector were lack of improved seeds(33.1%), low capital (26.8%), unpredictable weather (20.6%)and pests attack (13.9%). The sub-sector seems not to perform efficiently and hence there is poor economic performance due to poor production, lack of market information, low prices, and poor quality of both the sector and the product.en_US
dc.identifier.citation3) Mmasa, J., Msuya, E. E & Mlambiti, M. (2013). Performance of various marketing channels for sweet potato value added products. Journal of Agricultural Economics and Development, 2(2), 065-076.en_US
dc.identifier.otherhttps://www.researchgate.net/profile/Melchior_Mlambiti/publication/260423509_Performance_of_various_marketing_channels_for_sweet_potato_value_added_products_Joel_J_Mmasa1_Elibariki_E_Msuya2_and_Melchior_Mlambiti3/links/5c18ead54585157ac1cb2f11/Performance-of-various-marketing-channels-for-sweet-potato-value-added-products-Joel-J-Mmasa1-Elibariki-E-Msuya2-and-Melchior-Mlambiti3.pdf
dc.identifier.urihttp://hdl.handle.net/20.500.12661/3619
dc.language.isoenen_US
dc.publisherAcademe Researchen_US
dc.subjectSweet potatoen_US
dc.subjectStructure-conduct-performanceen_US
dc.subjectValue added productsen_US
dc.subjectConsumptionen_US
dc.subjectMarketing channelsen_US
dc.subjectMarketing systemen_US
dc.subjectMarket informationen_US
dc.subjectPost-harvesten_US
dc.titlePerformance of various marketing channels for sweet potato value added productsen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mmasa, J..pdf
Size:
265.55 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Journal Articles