Determinants of consumers knowledge on their rights in telecommunication markets : case of Tanzania

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dc.contributor.authorMwakatumbula, Hilda
dc.contributor.authorMoshi, Goodiel Charles
dc.contributor.authorMitomo, Hitoshi
dc.date.accessioned2024-03-14T09:18:23Z
dc.date.available2024-03-14T09:18:23Z
dc.date.issued2016
dc.descriptionAbstract. full-text article available at http://dx.doi.org/10.5121/ijmpict.2016.7202
dc.description.abstractIn modern telecommunications markets, consumers play an important role in maintaining competitive forces in the markets. Consumers shape the industry by either opting to consume services from the most efficient produces, or seeking for redress whenever service providers perform below the set standards which results in breach of consumer rights. Particularly on the later, consumer assertiveness to seek redress is hinged on their knowledge of consumer rights in the telecommunications industry, ability to recognize when their rights are breached, and understanding the institutions to follow in seeking redress. This paper uses the ordered logit (Ologit) regression model to study determinants of consumer knowledge on their rights in the telecommunication industry in Tanzania. The results of this study show that populations living in rural areas, of old age and low income are the least knowledgeable on their rights as telecommunications consumers; thus, the most vulnerable. Further, the awareness of the National Regulator Authority (NRA) in communication, which is the central institution in dealing with consumer empowerment and protection, and usage of social media have positive influence on consumer knowledge on telecommunications rights. The study concludes with policy recommendation for policy makers, to address the lack of consumer knowledge on the telecommunications sector particularly among the most vulnerable consumers who constitute larger part of the country population.
dc.identifier.citationMwakatumbula, H., Moshi, G. C., & Mitomo, H. (2016). Determinants of consumers’ knowledge on their rights in telecommunication markets: Case of Tanzania. International Journal of Managing Public Sector Information and Communication Technologies, 7(2), 09-21.
dc.identifier.doi10.5121/ijmpict.2016.7202
dc.identifier.otherDOI: http://dx.doi.org/10.5121/ijmpict.2016.7202
dc.identifier.urihttps://repository.udom.ac.tz/handle/20.500.12661/4301
dc.language.isoen
dc.publisherAcademy and Industry Research Collaboration Center (AIRCC)
dc.relation.ispartofInternational Journal of Managing Public Sector Information and Communication Technologies
dc.subjectTelecommunications
dc.subjectModern telecommunications markets
dc.subjectTelecommunications markets
dc.subjectConsumers shape
dc.subjectNational Regulator Authority
dc.subjectNRA
dc.subjectTelecommunication industry
dc.subjectTanzania telecommunication industry
dc.subjectTelecommunications consumers
dc.titleDeterminants of consumers knowledge on their rights in telecommunication markets : case of Tanzania
dc.typeArticle
oaire.citation.issue2
oaire.citation.volume7
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