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Browsing Business by Author "Amani, D"

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    Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective
    (Informa UK Limited, 2024) Amani, D
    This study investigates the impact of destination identification and destination community identification on the co-creation of destination brand value through tourism ethnocentrism. Data from a survey of 302 local residents in Dodoma City, Tanzania, were analyzed using structural equation modeling. The results demonstrate that both destination identification and destination community identification influence the co-creation of destination brand value through tourism ethnocentrism. This study suggests that fostering local residents’ connection to both the tourism destination and its communities is essential to promote their participation in co-creating destination brand value. Furthermore, it highlights the theoretical significance of social identification categories, such as destination identification and destination community identification, as key drivers motivating local residents to engage in co-creating destination brand value.
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    Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry
    (Informa UK Limited, 2024) Amani, D
    The purpose of this study is to examine and understand the impact of green packaging on consumer legitimacy through green perceived value. Data were collected from 331 customers of cosmetic products in Tanzania. The study used partial least squares structural equation modeling (PLS-SEM) to test the hypothesized relationships between the variables. The proposed research model was largely supported, and the mediating role of green perceived value in this model was confirmed. Green packaging was found to be more determinative of consumer legitimacy. Additionally, novelty-perceived green value was found to mediate the association between green packaging and consumer legitimacy. Based on the study’s findings, this study provides specific theoretical and practical implications.