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Item Ujamaa: it’s implementation in fishing in Mwanza, Tanzania 1960s–1980s(Springer International Publishing, 2022) Magogo, F.P.M.; Kapinga, O.M.Purpose: This paper advances an understanding of ujamaa policy as a policy guideline that operated in various sectors of production. It informs that the implementation of the policy was extended to sectors other than agriculture. In achieving this goal there is one objective which is to demonstrate the relevance of ujamaa policy in the fisheries sector. Methodology: The production of this paper employed a qualitative approach which was based on the review of documentary publications by various scholars as well as the conduct of interviews and survey of archival documents. Findings: Findings revealed that the policy of ujamaa was not only implemented in agriculture but also in the fisheries sector where the government undertook several initiatives to promote the development of ujamaa fishing. Research Limitation: This study focused on the implementation of ujamaa policy in the fishing sector from the 1960s to 1980s. The study concentrated mainly in five districts of Mwanza region which represented more than thirty districts where ujamaa fishing villages were established. Practical Implication: The information generated from this study would inform scholars researching on ujamaa policy on the relevance of ujamaa in the fishing sector. Social Implication: The knowledge advanced in this study would help policy-makers to design policies that would match the country’s economy to avoid the weaknesses which led to the failure of ujamaa policy in the 1980s. Value: the uniqueness of this study lies in its attempt to divert the perception of most scholars by examining the relevance of ujamaa policy in fishing.Item Vignette: Implementing language supportive pedagogy to support content learning in Tanzania(Routledge, 2021) Rubagumya, C.M.; Sane, E; Ndabakurane, J.J.This vignette describes how the language supportive pedagogy (LSP) approach, developed through The Language Supportive Teaching and Textbooks Project, was implemented at the secondary school level in Tanzania, after the switch from education through the medium of Kiswahili to English. This project aimed to facilitate content learning among students whose English proficiency is relatively low by developing their subject specific language.Item Using indigenous languages for enhanced global marketing in Tanzania(IGI Global, 2021) Mapunda, Ernest; Alphonce, ChrispinaAs the sector of commercialization is expanding, within Tanzania and globally, finding wider markets has become a great challenge. The authors opine that businesses will be enhanced by using local languages. The study maintains that language links with the culture that has a great influence on global marketing such as product design, branding, and distribution process. The study collected data through surveys, interviews, and observation in three regions, namely Iringa, Dodoma, and Dar es Salaam. The results were later analyzed qualitatively using descriptions and tables. Results revealed that out of 60 respondents that took part, 23% of the customers are from the western countries, 20% are from East Africa, 16% from other African countries, and 51% are within Tanzania. The majority, 80%, stated that even though they market their products outside Tanzania, the only languages used are English and Kiswahili. It is anticipated that companies that use indigenous languages will bring their customers individualistically or collectively much closer, widening the products' markets in Tanzania.