Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry

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dc.contributor.authorAmani, David
dc.date.accessioned2024-09-09T09:33:52Z
dc.date.available2024-09-09T09:33:52Z
dc.date.issued2024
dc.descriptionFull article. Available at: https://www.tandfonline.com/doi/pdf/10.1080/23311886.2024.2319375
dc.description.abstractThe purpose of this study is to examine and understand the impact of green packaging on consumer legitimacy through green perceived value. Data were collected from 331 customers of cosmetic products in Tanzania. The study used partial least squares structural equation modeling (PLS-SEM) to test the hypothesized relationships between the variables. The proposed research model was largely supported, and the mediating role of green perceived value in this model was confirmed. Green packaging was found to be more determinative of consumer legitimacy. Additionally, novelty-perceived green value was found to mediate the association between green packaging and consumer legitimacy. Based on the study’s findings, this study provides specific theoretical and practical implications
dc.identifier.citationAmani, D. (2024). Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry. Cogent Social Sciences, 10(1), 2319375.
dc.identifier.doi10.1080/23311886.2024.2319375
dc.identifier.otherURL: https://www.tandfonline.com/doi/pdf/10.1080/23311886.2024.2319375
dc.identifier.urihttps://repository.udom.ac.tz/handle/20.500.12661/4933
dc.language.isoen
dc.publisherInforma UK Limited
dc.relation.ispartofCogent Social Sciences
dc.subjectGreen packaging
dc.subjectGreen perceived value
dc.subjectConsumer legitimacy
dc.subjectCosmetics industry
dc.titleIs ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry
dc.typeArticle
oaire.citation.issue1
oaire.citation.volume10
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