Challenges of the language used in campaigns against HIV/AIDS: Bariadi district, in Tanzania
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Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The University of Dodoma
Abstract
The study generally investigates the Challenges of the Language used in Campaigns
against HIV/AIDS in Tanzania, using a case study of Bariadi district in Shinyanga
region. The study examined the language used by campaigners against HIV/AIDS
whether is understood by youths, addressed the views of youths on the language
used in campaigns against HIV/AIDS and assessed the appropriateness of the
language used in campaigns against the disease in the Tanzanian context.
The researcher collected data through questionnaire, interview and documentary
review. The analysis of the data on questionnaire was done through SPSS
programme. Interview data were analyzed by description. With documentary review,
the obtained data were analysed by using the CDA approach. In the perspective of
the youths‟ comprehension on the language used, the analysis depicts that the
language used is understood but not absolutely. This is due to the challenges found
in the particular language (Kiswahili) like the use of jargon, vocabularies,
euphemisms and metaphoric expressions. The views of doctors, campaigners and
youths on the language used in these campaigns demonstrate that the local
languages/ECLs would be more appropriate if used in the village environment.
In Bariadi district‟s villages, the researcher found that the language used in these
campaigns are not appropriate based on the way it is used. Kiswahili language is
used in campaigns while in the village environment; there are individuals who do not
understand the language. In magazines and fliers read there were texts that show the use of stigmatizing language and sexist language. The use of all these, lead to the
language being regarded as inappropriate.
Description
Dissertation (MA Linguistics)
Keywords
Bariadi district, Shinyanga region, Tanzania, HIV/AIDS, HIV/AIDS campaigns, Language challenges, Campaign language, Campaigning language, Campaign slang, Campaign slogan
Citation
Majura, P. (2013). Challenges of the language used in campaigns against HIV/AIDS: Bariadi district, in Tanzania. Dodoma: The University of Dodoma