A perceived usefulness of entrepreneurship education as a marketing model for students’ choice of universities: Does the electronic word of mouth matter?

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dc.contributor.authorIsmail, Ismail J
dc.date.accessioned2024-09-09T09:33:43Z
dc.date.available2024-09-09T09:33:43Z
dc.date.issued2024
dc.descriptionFull article. Available at: https://www.emerald.com/insight/content/doi/10.1108/IJEM-03-2023-0098/full/pdf
dc.description.abstractThe current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes such as positive eWOM. Therefore, if the entrepreneurial education is used as a marketing model, it can be considered as the innovative model for attracting more students. By implementing this model, the university can enhance its approach to cultivating a positive image, potentially leading to increased student enrollments.
dc.identifier.citationIsmail, I. J. (2024). A perceived usefulness of entrepreneurship education as a marketing model for students’ choice of universities: Does the electronic word of mouth matter?. International Journal of Educational Management.
dc.identifier.doi10.1108/ijem-03-2023-0098
dc.identifier.otherDOI: 10.1108/IJEM-03-2023-0098
dc.identifier.urihttps://repository.udom.ac.tz/handle/20.500.12661/4932
dc.language.isoen
dc.publisherEmerald
dc.relation.ispartofInternational Journal of Educational Management
dc.subjectEntrepreneurial education
dc.subjectMarketing model
dc.subjectElectronic word
dc.subjectPositive eWOM
dc.subjecteWOM
dc.titleA perceived usefulness of entrepreneurship education as a marketing model for students’ choice of universities: Does the electronic word of mouth matter?
dc.typeArticle
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