The linguistic landscape of urban Tanzania: An account of the language of billboards and shop-signs in district headquarters

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dc.contributor.authorLusekelo, A.
dc.contributor.authorAlphonce, C.
dc.date.accessioned2023-01-04T14:45:01Z
dc.date.available2023-01-04T14:45:01Z
dc.date.issued2018
dc.descriptionFull Text Article. Also available at https://www.ajol.info/index.php/jolte/article/view/170479en_US
dc.description.abstractIn examination of language use in public domains in Tanzania, this paper articulates the state of multilingualism in the composition of signposts in district headquarters countrywide. The paper challenges the suggestion that Tanzania is primarily a Kiswahili speaking country. It also challenges the suggestion that Tanzania consists of English as an official language with limited domains of use. While it is claimed that ethnic community languages are a vehicular of communication in domains related to informal settings and homesteads, the paper argues for the presence of in linguistic landscape. Findings from five regions of Tanzania, namely, Arusha, Iringa, Kagera, Manyara and Mbeya indicate the dominance of bilingual Kiswahili-English signposts in urban centres. Further, findings display dominance of English-only signposts, which is a good testimony that this public domain makes use of English rather than Kiswahili. Furthermore, on the basis of font-size and font-colour, English words turn more prominent than Kiswahili words. Nonetheless, on the basis of word counts, Kiswahili is significantly used in bilingual signposts than English. Thus, this article concludes that the importance of English surpasses Kiswahili in the language use in bilingual signposts in urban Tanzania.en_US
dc.identifier.citationLusekelo, A., & Alphonce, C. (2018). The linguistic landscape of urban Tanzania: An account of the language of billboards and shop-signs in district headquarters. Journal of Language, Technology & Entrepreneurship in Africa, 9(1), 1-28.en_US
dc.identifier.otherURL:https://www.ajol.info/index.php/jolte/article/view/170479
dc.identifier.urihttp://hdl.handle.net/20.500.12661/3604
dc.language.isoenen_US
dc.publisherUnited States International University-Africaen_US
dc.subjectBillboardsen_US
dc.subjectLanguages of urban Tanzaniaen_US
dc.subjectMultilingualismen_US
dc.subjectShop-signsen_US
dc.subjectTanzaniaen_US
dc.subjectBilingual signpostsen_US
dc.titleThe linguistic landscape of urban Tanzania: An account of the language of billboards and shop-signs in district headquartersen_US
dc.typeArticleen_US
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