Factors affecting individual investors’ risk tolerance: a case Of CRDB Bank and Tanzania cigarette company

dc.contributor.authorMkupaya, Mwajuma
dc.date.accessioned2021-03-20T20:02:04Z
dc.date.available2021-03-20T20:02:04Z
dc.date.issued2020
dc.descriptionDissertation (MSc. Accounting and Finance)en_US
dc.description.abstractThis study presents the assessment on the factors affecting individual investors’ risk tolerance, particularly in Tanzania using the case of CRDB and Tanzania Cigarette Company (henceforth TCC). The main objective of this study is to assess factors affecting risk tolerance of individual investors. The study used a sample of 80 respondents from the selected companies. In addition, the study used secondary data which were obtained from different literatures such as reports, published and unpublished papers and other related documents. Descriptive statistics, factor analysis, and linear regression were used to check both association and influence of demographic and psychological factors on individual investors’ risk tolerance. The study had two specific objectives; the first objective was to assess the effect of the demographic factors on the individual investor’s risk tolerance at CRDB and TCC whereby variables involved were gender, age, education, income, marital status and number of dependents. The findings reveals that age, education, number of dependents, marital status and employment were statistically insignificant to the risk tolerance of individual investors while income and gender were statistically significant and had a positive relationship with the risk tolerance of individual investors. The second objective was to examine the effect of psychological factor on the individual investor’s risk tolerance at CRDB and TCC whereby variables used include overconfidence, loss aversion and mental accounting. The findings show that overconfidence, loss aversion and mental accounting were positive and significantly related to the risk tolerance of individual investors. This study recommends that stakeholders should take into consideration key factors such as gender and income, loss aversion, mental accounting and overconfidence in investing in companies. The study further recommends that, the Government and Regulatory Authority should make use of the findings obtained from this study when formulating and implementing various policies related to investment decision.en_US
dc.identifier.citationMkupaya, M. (2020). Factors affecting individual investors’ risk tolerance: a case Of CRDB Bank and Tanzania cigarette company (Master's dissertation). The University of Dodoma, Dodoma.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12661/2878
dc.language.isoenen_US
dc.publisherThe University of Dodomaen_US
dc.subjectTanzaniaen_US
dc.subjectCRDBen_US
dc.subjectCigaretteen_US
dc.subjectTanzania Cigarette Companyen_US
dc.subjectCigarette companyen_US
dc.subjectRisk toleranceen_US
dc.subjectInvestorsen_US
dc.subjectIndividual investoren_US
dc.subjectRisken_US
dc.titleFactors affecting individual investors’ risk tolerance: a case Of CRDB Bank and Tanzania cigarette companyen_US
dc.typeDissertationen_US
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