Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective

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dc.contributor.authorAmani, D
dc.date.accessioned2024-08-16T11:48:51Z
dc.date.available2024-08-16T11:48:51Z
dc.date.issued2024
dc.descriptionFull text article available at: https://doi.org/10.1080/15256480.2024.2332990
dc.description.abstractThis study investigates the impact of destination identification and destination community identification on the co-creation of destination brand value through tourism ethnocentrism. Data from a survey of 302 local residents in Dodoma City, Tanzania, were analyzed using structural equation modeling. The results demonstrate that both destination identification and destination community identification influence the co-creation of destination brand value through tourism ethnocentrism. This study suggests that fostering local residents’ connection to both the tourism destination and its communities is essential to promote their participation in co-creating destination brand value. Furthermore, it highlights the theoretical significance of social identification categories, such as destination identification and destination community identification, as key drivers motivating local residents to engage in co-creating destination brand value.
dc.identifier.citationAmani, D. (2024). Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective. International Journal of Hospitality & Tourism Administration, 1-37.
dc.identifier.doi10.1080/15256480.2024.2332990
dc.identifier.urihttps://repository.udom.ac.tz/handle/20.500.12661/4615
dc.language.isoen
dc.publisherInforma UK Limited
dc.relation.ispartofInternational Journal of Hospitality & Tourism Administration
dc.subjectDestination branding
dc.subjectdestination identification
dc.subjectdestination community identification
dc.subjecttourism ethnocentrism
dc.subjectdestination brand value co-creation
dc.titleDestination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective
dc.typejournal-article
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